Jo Malone gets down to Business

Expert perfumer and creator of her eponymous fragrance line (now owned by Estee Lauder), Jo Malone has a new company, Jo Loves… which she’s brought to market as a fragrance “tapas” bar in Elizabeth Street in London, borrowing from the culinary idea of trying various small plates of food. Customers are invited to choose and experience fragrances in new ways, some even being painted on and layered with a paintbrush. She hopes to bring the brand global next year. At Image Magazine’s women’s networking breakfast at the Marker Hotel in Dublin last week, Jo gave an audience of around 200 women (and a few men!) an overview of her life and her life’s work creating fragrance, along with relevant business advice for today.